Several years ago we formed "Bait Depot" in partnership with a well-known freezer/storage company in Canada which imported bait from around the world. That was successful until the Canadian government changed the rules for landing frozen bait into Canada.
They decided to classify the bait as "edible fish" which added a bunch of regulations for edible food. (Apparently, some unethical companies were classifying edible fish as bait to get around regulations)
To keep in the frozen bait business, we now import the bait into the U.S. where it is stored and distributed without the "edible food" classification.
Because the name "Bait Depot" name was originally registered in Canada, we have re-branded it as NMS Bait.